Advising brands, generating data, producing results

Fast & Significant Media Improvements

Client: Coca Cola

The Challenge:  “We’re trying to optimise our paid and organic social marketing but are drowning in data”

Solution:  Apply AI based signals to optimise publishing by time of day and which posts to promote

Outcomes:  Significant uplifts and efficiencies in under 3 months

  • Organic Impressions: 14% increase

  • CTR: 33% increase

  • CPM: 13% decrease

  • CPC: 58% decrease

Creating benchmarks & driving
engagementand sentiment

Client: TUI

The Challenge “We need to show our leadership how we benchmark against named competitors, and at an industry level too.  We also need to drive positive sentiment and engagement”  

Solutions
1) Build dashboards & run analysis to illustrate how TUI has performed against competitor and industry benchmarks.

2) Harvest and publish user generated content

Outcomes: Significant uplifts and efficiencies in 6 months

  • Positive Sentiment: 2.3 X uplift

  • Reach Engagement Rate: 3.3 X uplift

Governance across multiple
brands in all EMEA markets



Client: Disney EMEA

The Challenge:  How to ensure our teams across 100s if brands and properties in 1000s of social pages are following regional guidelines and protocol

Solution:  Auto-labelling all content, followed by templated reporting for all markets and properties, to understand who was adhering to guidelines or not.  The risk of this not being achieved had deep implications on reporting and allocation of budgets.

Outcomes:  Near immediate resolution of the problem, i.e. giving group marketing stakeholders visibility, and swift allocation of training to markets on ”the naughty list”! 

If you are interested in exploring how your brand can replicate some of these success stories, please Contact Us.

Net Sentiment tracking for Virgin’s exec

Client: Virgin Media

The Challenge:  “How can we track and report our net sentiment by campaign level, and against our competitors”

Solution:  Devise new custom new net sentiment formula.  Visualise the data over time to allow Virgin Media to filter by its campaigns and competitors.

Outcomes:  Automated, scheduled and instantaneous reporting for Virgin Media’s exec to track Net Sentiment and opportunity to optimise content strategy and inform customer care organisation.