DDConsulting fuels growth & deeper engagement with social content strategy & value-focused measurement.
My mission is simple - To Make you and your brand’s social successful.

“I love sharing my experience & expertise to help brands master social marketing.” Imi de Daranyi, Founder, DDConsulting

With a passion for understanding consumer behaviour and helping brands to remain relevant, I bring 25 years of experience working with leading B2C brands across media (EMAP, Global Radio, AOL), insights & data (Mintel), & martech (Salesforce, Khoros, Socialbakers/emplifi.). Since 2011, I have specialised in social marketing, helping brands navigate the ever-changing consumer and digital landscape.

What I Offer

I provide tailored advisory services, presentations, analysis and workshops designed to strengthen your brand’s strategic approach. DDC’s core areas of expertise are:

1) Social Media Content Strategy Consulting

Maximise Engagement and ROI with a High-Impact Social Content Strategy

Creating differentiated, value-driven storytelling across social media channels remains a major challenge for many brands. Despite increased investment in content creation, much of what’s produced is still lost in the noise—failing to capture attention, drive action, or build trust.

Why an Effective Social Media Content Strategy Matters

If your brand's content doesn’t deliver a value exchange - offering something meaningful, useful, or entertaining to your audience - you risk being ignored, or worse, damaging your credibility.

With deep expertise in social marketing, I help brands develop a content strategy that drives sustainable, measurable business outcomes while building trust and engagement.

  • I work with brands and internal teams to craft impactful
    content strategies     that:

    • Delivers value to both audiences and your brand

    • Increases performance across a range of KPIs

    • Aligns with your business goals and social media objectives

    • Optimises your content pipeline for efficiency and impact

      Typical Results & Performance Improvements:

    • Higher click-through rates (CTR) and conversions

    • Increased positive sentiment and brand affinity

    • Deeper engagement and participation (beyond just likes and follows)

    • More page views and longer dwell times

    Cost Efficiencies

    • Lower cost per click (CPC) and cost per mille (CPM)

    • Reduced content production costs through smarter planning and repurposing

2) Value-focused social media measurement

A Smart Social Measurement Framework

Many brands still rely on outdated or superficial metrics e.g. follower counts, likes, or engagement rates to gauge success. These vanity metrics don’t align with business outcomes or marketing objectives. A smart social measurement framework tells a very different story—one of attribution, performance, and ROI. It brings clarity to all stakeholders and unlocks actionable insights that can directly improve both strategy and execution.

Why Social Media Measurement Matters

If you’re not measuring the right things, you can’t make the right decisions. Many brands fail to:

  • Track KPIs that reflect real business impact

  • Align social media performance with wider marketing and commercial objectives

  • Use insights to optimise content, campaigns, or budget allocation

  • A Smart Social Measurement Framework

    Many brands still rely on outdated or superficial metrics e.g. follower counts, likes, or engagement rates to gauge success. These vanity metrics don’t align with business outcomes or marketing objectives. A smartsocial measurement framework tells a very different story—one of attribution, performance, and ROI. It brings clarity to all stakeholders and unlocks actionable insights that can directly improve both strategy and execution.

    Why Social Media Measurement Matters

    If you’re not measuring the right things, you can’t make the right decisions. Many brands fail to:

    • Track KPIs that reflect real business impact

    • Align social media performance with wider marketing and commercial objectives

    • Use insights to optimise content, campaigns, or budget allocation